In the cryptography world, one of the most useful clues that something big is about to "go down" is traffic analysis. Spikes in traffic activity provide signals to the monitoring systems that further analysis is required. There is useful information in changes in rate of signals over and above the information that may be contained in the message itself.
Deducing information just from the traffic analysis is an imprecise art, but knowing about changes in volume and frequency can help analysts decide whether they should attempt to decrypt the actual messages.
In our systems, this kind of Signal Intelligence is itself useful too. We see it in A/B testing. We see it in prediction about volume for capacity planning. In other words we are losing a valuable source of data about how the business and the technology environments are working if we ignore the traffic data.
Much of "big data" is predicated on getting hands (well machines) on this rich vein of data and performing some detailed analysis.
However there are some challenges:
- Getting access to it
- Analyzing it quickly enough, but without impacting its primary purpose.
- Making sense of it - often looking for quite weak signals