Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts

Friday, January 16, 2009

Which communication method and when?

While this posting doesn't just deal with Enterprise Architecture it does begin to explore how we choose the tool (from quite a wide array) that we might choose for a communication at any given moment.

Just thinking of my own case, I have an unseemly number of communication mechanisms/paths.

For work - 3 email accounts (my employer and 2 clients)
For my business 1 email account
For other purposes 5 email accounts

2 Instant Messenger accounts
2 Groove Ids (for secure file sharing and messaging)
Twitter
Posterous
2 blogs (cooking and this one)
Facebook

Telephone/voicemail (4 numbers) - 1 mobile 1 home, 2 clients
Several RSS feeds on news, technology, etc.
Text messaging
Corporate sharepoint
Client wiki

These obviously aren't all 2-way, but having 25 major channels - and following several news sources, a few Twitter folks that I follow(about 50) it is clear that I have oo much time on my hands!

So why do it? It really comes down to personae and convenience. Taking just the corporate emails - each company (including my employer) has its own email infrastructure. Each client uses its own email addressing scheme to send stuff around. I can't get from one client's system into another's (and nor should I be able to).

If I am doing frivolous things, I tend to use my hotmail account. If I am doing semi-serious, but still relatively public things, I use my gmail account. For my own business and when I know the person at the other end, I tpically use my own business email.

Twitter is a great source of interesting updates. Admittedly of the 500 or so Tweets/day that I receive, about 50 are interesting to me and about 30 really interesting. So my filters are not as good as they could be.

I use the phone, but not a lot. Most of my communication is asynchronous. I text a lot, contribute to my own blogs, read a bunch of news sources. The only things I don't seem to do are listen to/download music or video.

So why is this important from a business perspective? Because we each make our own choices about which media to use. The enterprise needs to enable many different channels for the various purposes.

Is Twitter a corporate tool? Absolutely - especially for corporate travel departments. It's the easiest way to get information out quickly.

Is Facebook a corporate tool? Absolutely - keping track of alumni, enabling corporate communities (extending the ecosystem).

Are blogs corporate tools? Absolutely - a great way for the corporation to provide an authentic experience to the community.

Is Groove a corporate tool? Absolutely - secure internal and external file and message sharing.

Is IM a corporate tool? Absolutely - again enabling community.

Is email a corporate tool - sadly yes. But as we have observed many times, it is very heavyweight. Sometimes the only way to get information in and out of corporations.

Phone/Voicemail? Absolutely.

I would argue that every form of communication that I use has its place in my daily corporate life. Even hotmail and gmail have helped when the corporate network is down and I have to get a response out.

Enterprise are really going to have to rethink communication - recognizing that critical information is going to leak over many channels. Draconian security groups will simply be bypassed since information will continue to flow.

Then we have the symmetry/asymmetry question. How much of what I do is simply reading other people's stuff (following them personally, subscribing to their publications or what?) vs engaging in dialog.

When dialog of some kind is needed, which of the many tools I have at my disposal do I use? My rule of thumb is whatever the person I am communicating with last used when talking to me. Of course it depends on whether it is a single short thought (twitter), a complex large file (Groove/email/SharePoint) or something in between....